“I’ve been in food most of my life – food trucks, burgers, butcher shops, everything in between. I’ve seen good people make great food, and I’ve seen big brands turn food into something that barely deserves the name. Nuggets made from mystery paste. Labels written by lawyers. Smiles printed on boxes that don’t deserve them. That’s where UNHAPPY came from. Not from a brainstorm – from frustration.

I was unhappy with the lies. Unhappy with the fake “clean” food pretending to care. Unhappy that everything fun had to come with guilt, and everything healthy had to taste like regret. So instead of complaining about it, I built something better.

UNHAPPY isn’t about being negative – it’s about being honest. It’s what happens when you stop pretending everything’s fine. Because it’s not. The food industry’s broken – but it doesn’t have to stay that way.

I started UNHAPPY to prove you can make food that hits hard, tastes unreal, and still gives a damn about what’s in it. Real ingredients. No filler. No spin. No pretending.

We started with nuggets because that’s where it all went wrong – a food everyone loved that got stripped of everything good about it. I made them the way they should’ve stayed: real chicken, clean ingredients, and nothing to hide. So yeah, the name came from frustration – but it grew into something bigger. It’s a reminder that you don’t fix things by faking smiles. You fix them by being brave enough to say you’re unhappy – and doing something about it.

That’s what UNHAPPY is. Not a mood. A movement. Real food. No lies. Everything else can get in line.”

Brent Poulter
Founder, UNHAPPY FOODS